SUBMIT A BUSINESS PLAN   ::   This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The following is a possible business plan format

Mission Statement

  • Define your business in a single declarative statement.


  • Describe the pain of the customer (or the customerís customer).
  • Outline how the customer addresses the issue today.


  • How are you going to make the customerís life better.
  • Provide use cases.

Why Now

  • List recent technology or business trends that make your solution possible.

Market Opportnity

  • No, you will not conquer the world. At least not now.
  • Define your target market and customer
  • Define your target geography.
  • Estimate Served Available Market - the portion of the total available market that your product or service fills.


  • Allocate competitors to market segments.

Your competitive advantages

  • List your competitive advantages: business or technological.


  • Functionality, features, architecture.
  • Intellectual property.

Business Model

  • Revenue model.
  • Pricing.
  • Sales & distribution model.
  • Existing or potential customers.

Development roadmap.

  • What else needs to be done ?
  • How does it support the business model ?


  • Founders
  • Management
  • Need to hire


  • P&L (max 2 years)
  • Balance sheet
  • Cash flow

The deal

  • How much do you need?
  • How are you going to spend it?